When I was studying Business in Ngee Ann Poly, my lecturers used to show us a lot of creative foreign advertisements. So, are the lecturers in NTU. I thought to myself, "How come all these advertisements are so creative and hilarious? Why the ones we watched on free-to-air TV are like san-dian-shui ones?"
Recently, I must admit that the standards have improved. There are a few advertisments brought grins. Here are two that I particularly love. They are not meant to tickle our funny bones but to touch our heart and remind us of the familial values.
"My father was a generous man beyond his means. But the greatest gift he ever gave me was the gift of love."
This is a TV commercial for Ministry of Community Development, Youth and Sports (MCYS). And, it won MediaCorp’s Viewers’ Choice 2008 Awards for local category.
Here come the next one that never fails to make me stop, watch and ponder.
"In the end, it's these small things that you remember, the little imperfections, that make them perfect for you."
Okies. Now, I will and have to sidetrack a bit. After watching all these adverts, I finally understand the demands for MCYS internship positions! *wink* to ether and van.